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Because this misuse indicated social awkwardness, Nakamori chose the word itself to label the fans.
The economic impact of otaku has been estimated to be as high as ¥2 trillion ( billion). This word is often used metaphorically, as an honorific second-person pronoun. For example, early in the anime Macross, first aired in 1982, the characters Hikaru Ichijyo and Lynn Minmay use the term this way to address one another, until they get to know each other better.Gunbuster was released officially in English in March 1990.The term's usage spread throughout anime with discussions about Otaku no Video's portrayal of otaku before its 1994 English release.These works allowed a congregation and development of obsessive interests that turned anime into a medium for unpopular students, catering to obsessed fans.After these fans discovered Comic Market, the term was used as a self-confirming and self-mocking collective identity.
The 1989 "Otaku Murderer" case gave a negative connotation to the fandom from which it has not fully recovered.