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According to the company, it processes more than one billion swipes a day and matches some 12 million people a day.A “match” means two people agreed they were interested in one another.“People are dating on the fly, they’re dating in real time, they’re hooking up or meeting for dates, they’re doing both.Same day, same hour.”It’s easier, faster and more discreet to swipe through an app than to create laborious online profiles.After that short setup, which takes just a few minutes depending on how much time you spend writing your profile or choosing photos, you can set search parameters like distance from you, age and gender.

Still, this simplicity has caused Tinder’s growth to explode in just two years.

Ok Cupid also wants users to answer up to thousands of questions so it can narrow down matches with greater accuracy.

doesn’t have page after page of questions, but does push you to add more and more information to your profile.

Throughout human history, people have sought assistance from others in meeting romantic partners – and Americans today are increasingly looking for love online by enlisting the services of online dating sites and a new generation of mobile dating apps.

A national survey by Pew Research Center, conducted June 10-July 12, 2015, among 2,001 adults, finds that: This growth has been especially pronounced for two groups who have historically not used online dating at particularly high levels – the youngest adults, as well as those in their late 50s and early 60s.

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Meanwhile, the share of 55- to 64-year-olds who use online dating has doubled over the same time period (from 6% in 2013 to 12% in 2015).